Downtown Seattle Association (DSA) is a member-based non-profit organization that advocates on behalf of Downtown Seattle businesses, ensuring that Downtown is a desirable place to live, work, shop and visit.
The goal was to redesign their existing site to something more vibrant, approachable, informative, and useful.
Role: Lead designer
site map, wireframes, sister sites, blog template, email marketing, icon creation, site guidelines, asset production, widget creation, and developer guidance
2012 Webby Award
2011 Marcom Award – Gold