Hello! I’m Danielle, a Seattle-born senior product designer passionate about creating intuitive, research-driven experiences that drive business growth and user impact. I specialize in turning complexity into clarity—whether that means defining North Star visions, aligning cross-functional teams, or designing seamless, engaging solutions.

Great products don’t just function—they connect. I design with strategy and empathy, ensuring experiences feel effortless while driving real business impact.

I’m always exploring the relationship between cognition and design—how even the smallest details influence perception and decision-making. Beyond design, I’m an illustrator and a psychology enthusiast, fascinated by how human behavior and storytelling shape the way we interact with technology.

I’m currently seeking new opportunities—let’s connect and create something meaningful!

Experience

I’ve designed for everything from mobile apps to enterprise software, e-commerce to SaaS—transforming complex systems into intuitive, high-impact experiences. Whether optimizing conversion flows, building powerful B2B tools, or crafting seamless consumer journeys, I bring a strategic, user-centered approach to every project.

  • 2022-2024
    Senior Product Designer | Design lead CSR Team

    • Led a strategic overhaul of Submittable’s CSR platform, improving enterprise adoption and engagement.

    • Defined the North Star vision & roadmap, aligning teams and influencing quarterly planning.

    • Drove research-led service design, uncovering pain points and securing leadership buy-in for UX investments.

    • Developed prototypes & strategic artifacts that shaped product direction and roadmap prioritization.

  • 2019 - 2022
    Senior Product Designer | Design Lead E3 Team

    • Led pricing & checkout transformation, driving +16% YoY revenue, +17% AOV, and +131% subscription growth.

    • Conducted large-scale UX research that influenced iStock’s product strategy and roadmap.

    • Eliminated friction in purchase flows, increasing checkout conversion from 21.2% to 57.9% (1.7x growth).

    • Ensured cross-platform consistency, improving and elevating the end-to-end experience of iStock and Getty Images.

  • 2016 - 2018
    Product Designer | Lead Mobile App Designer

    • Led mobile app features from concept to launch, ensuring a seamless, high-quality experience.

    • Redesigned the desktop app UI, improving cohesion and usability.

    • Conducted usability testing & research, iterating on insights to drive engagement.

    • Created illustrations & UI elements that enhanced product and marketing visuals.

  • 2014 - 2016 | Product Designer

    • Improved Microsoft Store’s e-commerce experience, enhancing usability and engagement.

    • Redesigned the Surface product configurator, simplifying the purchase process.

    • Led the affiliate program redesign, increasing engagement and usability.

    • Contributed to the “One UI” refresh, ensuring design consistency across Microsoft’s ecosystem.

What people say…

“Danielle brings her incredible talent as a designer and her understanding of our business to craft thoughtful designs that go beyond the expected.”



Product Design Manager - Head of UX Writing

“Danielle is phenomenal at working ahead and anticipating potential pivots for tests. She’s a visionary thinker and has the ability to excite those around her with ideas of what could be and what the impact could be for customers.”


Principal Content Designer

“Danielle is a true team player. She proactively shares early design concepts to gather developer insights and asks thoughtful questions to understand how things work, helping her push designs as far as possible while keeping them grounded in technical realities."

Lead Engineer

“Danielle’s very confident in speaking to her work, asking tough questions, and pushing through resistance for what’s best for the customer, even to senior execs. I appreciate her no BS yet highly collaborative cross-functional approach.”

Director of Product Design

“I am very fortunate to work with Danielle, she is the perfect balance of dreaming for the future while grinding it out today.  Her efforts, skills and drive are a massive reason we have seen such success in Purchase. ”



Product Manager - Purchase